Lead For Good
Code for Good West Michigan and GRWebDev Powered by LaFleur Present:
Lead For Good: Principled Leadership
Monday June 23rd, 2025
6pm – 8pm EST
In Person / Livestreamed @ WMCAT
(West Michigan Center for Arts + Technology)
614 First St. NW
Grand Rapids MI, 49504
Principled and authentic leaders inspire those they lead, whether working on deadline-driven projects or day-to-day responsibilities. Join us for our next Lead for Good panel discussion, “Principled Leadership.”
Local leaders will share how they lead with moral clarity and authenticity to build trust and dedication, as well as examples of the negative impact of those who lost their conviction and empathy. The panel will also impart how they lead with positivity and compassion, stay true to their moral principles, and build trust that results in long-term change for all.
Panelists
Moderator
Meet Our Panelists
Amanda Stek transforms how purpose- and equity-driven teams, projects, and organizations evaluate and use data to enhance their effectiveness and impact. As a senior leader, Amanda leverages her background in economics and research, eight years of working and living in developing countries, and 15+ years of leadership in shaping industry best practices in measurement, learning, and evaluation. Amanda is dedicated to creating lasting change for the most vulnerable children, families, and communities in the USA and around the globe. Her most recent experience includes serving as Director of Encompass, a women-owned business offering innovative, customized solutions for leadership, where she led multi-million dollar US government programs in Lebanon, Ukraine, Senegal, and Zambia.
As president, Carlos Martinez (he/him) leads People First Economy and its mission to build tools, support networks, and a more inclusive, circular, stakeholder, and regenerative economy rooted in community care where people and environmental wellbeing are essential. His background spans economic development, higher education, and global partnerships, with previous roles at the West Michigan Chamber of Commerce and New York University. As a nonprofit leader and a local business owner, Carlos brings a grounded, practical perspective to supporting entrepreneurs across Michigan. A proud graduate of Grand Rapids Public Schools (go Central Rams!), Carlos also holds a master’s degree from Grand Valley State University and a bachelor’s degree from Michigan State University.
For nearly two decades, Cole Williams has successfully walked alongside youth, families, and systems to pave the way toward improved outcomes for all. He currently works directly with family services systems from across the state (juvenile justice, child welfare, etc.) to provide parenting education, youth empowerment opportunities, youth/family engagement strategies, cultural responsibility across systems, and other training and support for youth, families and those that serve them. Cole was appointed by Governor Gretchen Whitmer in 2021 to serve on the Michigan Juvenile Justice Reform Task Force. Subsequently, Cole was appointed to and proudly served on the Michigan Committee on Juvenile Justice in 2022.
As an affiliate faculty instructor at the Grand Valley State University College of computing, Holli Reyes brings a multidisciplinary lens to her work supporting students in both their academic and professional development. She also serves as the international student engagement coordinator and internship coordinator in the College of Computing. Passionate about fostering belonging and cultural understanding, Holli advocates for international students as they navigate new academic environments and prepare for careers in the United States. With a background spanning tech, nonprofits, and academia, she designs programming to build cultural competencies, ease transitions, and empower students to thrive. Known for her welcoming presence and creative problem-solving, Holli is committed to building inclusive communities where everyone feels seen and supported.
Alex Thibodeau’s practice specialties range from commercial disputes and emerging technology to environmental litigation and Resources, Energy. and Environmental Law. Before joining Warner, Thibodeau was a senior leader in the Whitmer Administration, where he served as Director of Gubernatorial Appointments, advising the governor on appointments to more than 2,500 state appointees to state boards, commissions, and judicial seats. As a dedicated public servant and community leader, Thibodeau sits on the board of directors for the Grand Rapids Art Museum, the Grand Rapids Bar Association, and the State Bar Young Lawyers Advisory Council. Thibodeau also serves as the current president of the Floyd Skinner Bar Association, West Michigan’s first and only organization for black legal professionals.
Sponsors
GRWebDev’s title sponsor is LaFleur Marketing. LaFleur is your forward-thinking digital marketing partner, creating innovative, data-driven marketing strategies and assets for law firms, healthcare organizations, and growing businesses. Learn more about their services on the web at lafleur.marketing.
Schedule
- 6:00pm – 6:30pm … Refreshments and Networking
- 6:30pm … Opening Announcements + Panel Discussion
- 7:30pm … Q&A + Closing Announcements
- 8:00pm … Event Ends

Lead for Good:
Leading Through Change
While “code” is in our name, our reach extends far beyond coding: we support our community through tech and design, strategy, and human-centered solutions of all stripes, and we feel that excellent leadership is a fundamental building block in doing good work well.
Each Lead for Good panel discussion explores a different facet of leadership, and these sessions give both rising and experienced leaders opportunities to share insight, practice, and new perspectives on what it means to lead in our community.
Past Events
Tech Careers Off the Beaten Path
July 22, 2024
If you think working in the tech industry is just writing code, designing apps, or wrangling AI prompts, you are wrong! Careers in tech can be found in unexpected places, with job responsibilities you may have never considered.
West Michigan’s local tech industry (super)heroes will share their stories of where they began and how they ended up in leadership roles (by choice or luck), and how uncommon skills and experience can make a big difference.
Panelists

Rachell Calhoun
Staff Software Engineer @ Stryker

Beau Carnes
Developer and Teacher @ FreeCodeCamp.org

Angel Cruz
Startup Founder & Principal Consultant @ Aztech

Kate Mora Woods
Scrum Master @ Meijer
Moderator

Raul Alvarez
Chief Communicator, Storyteller & Synergist (Founder) @ GTSD Group
Local Business as a Catalyst for Positive Change
June 26, 2023
Local businesses are more than just providers of goods and services. They are also catalysts for positive change in their communities. They create jobs, offer training, support causes, and foster connections. They are not just staffed by people – they are powered by people.
But how do you run a successful local business that also gives back to the community? How do you balance profit and purpose? How do you build trust and loyalty with your customers and neighbors?
Panelists

Brittany Hunter
Delivery Practice Lead @ Atomic Object

Hannah Lewis
Outreach Specialist, Economic and Workforce Development @ Kent District Library

Joshua Gray
Co-Founder and Director of Strategy @ Room 35

Alice Jasper
Program Director @ Good for Michigan
Moderator

Arick Davis
Co-Founder and CEO @ Last Mile Cafe
Diversity in the workplace is not about meeting quotas or creating attractive marketing. Building technological solutions – especially those used by the general public – requires a wide range of backgrounds, experiences, and perspectives. Inevitably, products built by diverse teams are more robust, serve a wider audience, and have a better user experience than those created by a homogenized group. It’s just simply better business.
Panelists

KIRAN SOOD PATEL
Senior Content Marketing Strategist OST

ANDREA (DRE) WALLACE
Founder/CEO
Opnr

GERALDO GONZALEZ
Co-Founder Aztech LLC

ANNIE KIBLER
Oak Tree Operations
Moderator

KEVIN WHITE
Partner + UX Strategist
EKKO Studio